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  • 3 Adwords Mistakes Your Wallet Begs You To Avoid

    Posted on September 27th, 2011 seolinkvine No comments
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    Even though changes have occurred with Google AdWords, it is still a formidable tool in your marketing arsenal if you understand it and know how to use it the right way. You’ll find the entire range of experiences with Adwords, but the most dangerous phase is when you’re new and inexperienced. You’ll feel much more confident when you actually produce your first profitable Adwords campaign. However, if you haven’t ever tried your hand at AdWords and are new to it, things can look confusing, which might lead to some costly mistakes that affect your overall marketing budget. Next we’ll go over 3 commonly seen mistakes when using Adwords, learn about them and keep learning to have success.

    One thing to keep in mind about Adwords and mistakes – some of them seem to become magnified and it’ll only be downhill from there. This usually occurs when you’re trying to juggle too many things at a time without doing proper home work. But it doesn’t always have to end up with such mistakes. As maybe you can guess, there are very many marketers who are making excellent returns with Adwords. Profitable campaigns have longevity, they’re around for months and months – so study them the best you can. Study how they do it by learning from their ad copy, landing page design and copy, and anything else. Analyze and research your competition and see what different they’re doing than you. It can take some time because sometimes it’s hard to know who is succeeding and who isn’t. Ads that don’t run very long are obviously unsuccessful campaigns. You can follow the same approach seen in successful ads, but you should avoid just copying someone elses ads. If you have the right strategy, you can realize almost an instant change in your campaign’s performance.

    Displaying your ads through the content network of Google is another common mistake. Through a Program called AdSense, this network of partnering websites, shows their Google ads. These un-targeted sites could prove very distracting for people viewing your ad. In the end you may even achieve a high click through rate, but you will probably find that your conversion rate is low. So not turning the content network off will lead to large amount of money spend on ads, with a poor return on investment, which is the last thing you want. Tracking your ads can also be difficult, which means it is harder for you. So always remember to turn the content network off before you start a campaign. The ads that appear in the Google search and its partners should be your only focus.

    Another common mistake is using to many keywords in one ad group. It is no ones fault but your own if you are not testing the success rate of each keyword. Only the best keywords will get the clicks and the less popular won’t get many. There will then be confusion, since you are unable to determine which keywords are receiving the clicks. The under-performing wrods can then be easily eliminated, if you keep your words per ad group to a minimum.

    Making these mistakes can make your AdWords campaign unsuccessful, so be sure to avoid them.

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  • Adwords Mistakes that You Can’t Afford to Make

    Posted on May 7th, 2011 seolinkvine No comments

    You can get great results with Google AdWords, but it can be tricky for beginners. It’s not uncommon for new AdWords advertisers to make mistakes when starting their campaign. Given below are a few simple mistakes that you should to stay away from.

    A simple mistake made by new AdWords advertisers is that they don’t focus on doing proper market research. It’s absolutely essential to be very knowledgeable about your market before your AdWords campaign is planned. When you have a clear idea about your competition, you know what to expect and also what steps to take to make sure you’re not going wrong. It also gives you an understanding of high traffic keywords and how you should be bidding for them and what’s the actual bid price.

    Getting successful with AdWords requires you to imbibe various elements, but knowing what keywords to target is important because it will either make or break your campaign. There are many high quality keyword tools available in the market that can help you with your research. The more carefully you do your market research, the more you’ve paved the way for a smooth and successful Adwords campaign.

    A lot of advertisers complain that AdWords is not their cup of tea because of the losses they are incurring. They end up quitting before they ever learned much about it. What could they do to have gotten better results?

    Many advertisers run into trouble because they don’t track their keywords. The two factors that are most crucial to the success of your campaigns are tracking your keywords and the proper use of landing pages. When you’re not tracking your keywords, you’re losing the opportunity to know what keywords are converting and which ones are making you lose money. But when you do have this knowledge, you can easily weed out the under-performing keywords and stick to the profitable ones. This knowledge can be valuable for other campaigns as well, since you now know about the converting ability of various keywords. You can’t afford to neglect tracking, as this is fundamental to an effective campaign.

    Make sure you don’t attempt to ramp up your campaign too soon. Once new Adwords advertisers see a little profit come in they often make this mistake. Think through the consequences before you attempt to go too big. Usually this is due to determining their decisions on theories instead of watching the markets and using those numbers to help them. Assuming that they are making tons of money they focus their attention on the numbers of visitors and not the quality of visitors. At the end of the day though there are fewer conversions. You are paying for the traffic that is coming in, so you need to ensure that these become leads or sales. It is better than to start small, generate quality traffic and ramp up your campaign once you are seeing better conversions. This is probably the most proven way to boost your profits when advertising with AdWords.

    The above mistakes, then, can get in the way of successful AdWords campaigns, but once you know about them you can start to move in a more productive direction.

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