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  • 3 Adwords Mistakes Your Wallet Begs You To Avoid

    Posted on September 27th, 2011 seolinkvine No comments
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    Even though changes have occurred with Google AdWords, it is still a formidable tool in your marketing arsenal if you understand it and know how to use it the right way. You’ll find the entire range of experiences with Adwords, but the most dangerous phase is when you’re new and inexperienced. You’ll feel much more confident when you actually produce your first profitable Adwords campaign. However, if you haven’t ever tried your hand at AdWords and are new to it, things can look confusing, which might lead to some costly mistakes that affect your overall marketing budget. Next we’ll go over 3 commonly seen mistakes when using Adwords, learn about them and keep learning to have success.

    One thing to keep in mind about Adwords and mistakes – some of them seem to become magnified and it’ll only be downhill from there. This usually occurs when you’re trying to juggle too many things at a time without doing proper home work. But it doesn’t always have to end up with such mistakes. As maybe you can guess, there are very many marketers who are making excellent returns with Adwords. Profitable campaigns have longevity, they’re around for months and months – so study them the best you can. Study how they do it by learning from their ad copy, landing page design and copy, and anything else. Analyze and research your competition and see what different they’re doing than you. It can take some time because sometimes it’s hard to know who is succeeding and who isn’t. Ads that don’t run very long are obviously unsuccessful campaigns. You can follow the same approach seen in successful ads, but you should avoid just copying someone elses ads. If you have the right strategy, you can realize almost an instant change in your campaign’s performance.

    Displaying your ads through the content network of Google is another common mistake. Through a Program called AdSense, this network of partnering websites, shows their Google ads. These un-targeted sites could prove very distracting for people viewing your ad. In the end you may even achieve a high click through rate, but you will probably find that your conversion rate is low. So not turning the content network off will lead to large amount of money spend on ads, with a poor return on investment, which is the last thing you want. Tracking your ads can also be difficult, which means it is harder for you. So always remember to turn the content network off before you start a campaign. The ads that appear in the Google search and its partners should be your only focus.

    Another common mistake is using to many keywords in one ad group. It is no ones fault but your own if you are not testing the success rate of each keyword. Only the best keywords will get the clicks and the less popular won’t get many. There will then be confusion, since you are unable to determine which keywords are receiving the clicks. The under-performing wrods can then be easily eliminated, if you keep your words per ad group to a minimum.

    Making these mistakes can make your AdWords campaign unsuccessful, so be sure to avoid them.

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  • Are You Making These Mistakes When You Write Google AdWords Ads?

    Posted on June 3rd, 2011 seolinkvine No comments

    Since the early 2000s, Adwords has been the premium destination for PPC advertisers who want to drive highly qualified and targeted traffic. Ok, fine… well, keep reading to discover how you really can write ad copy that will get the job done in an impressive manner.

    When writing your AdWords ad copy you need to be specific. It’s possible that some people want to save time, due to laziness, and think they can get away with using some kind of template; well, avoid that because it won’t work well. Each campaign has an audience that is differenct, and actually each ad group within the same campaign will need to talk about different specifics. That is the main reason for avoiding ads that are too general and similar to others. Want an example? Ok, a shirt company imports shirts and sells them; shirts of all kinds, colors, purposes, patterns, etc, etc. Well, what you will need to do is create unique ads for each keyword group, and the ads need to be specific. What is the best strategy to accomplish this task? Easy as pie, all you have to do is write an ad for each separate ad group. First, this is what Google wants you to do, and if you don’t then you will receive penalties in the form of a low quality score.

    The display URL is often ignored by some PPC advertisers, but that is a mistake because you can benefit from parts of it. It’s interesting because very many PPC advertisers do not take advantage of that fact. But did you know that it’s true about your display URL affecting click throughs? As long as the destination and main domain match, then you can have a little bit of room to play with. Ok, use your keywords for different destinations and use them as a directory or folder as a backslash.

    Remember that your ad’s formatting is necessary to create the right ad. You do not want to have a low click-through rate (CTR) just because you misspelled a word and people think you’re no good. Never allow this to happen because it’s easy to avoid, and it will only decrease your CTR’s. You can see mistakes with spelling, or punctuation, or capitalization, etc. Never try to be cute in your ad copy because people just don’t respond well to cute. Your headline is critical because it will determine if people want to read further. This is why it’s important to make sure that people searching and coming across your ad get a good first impression when they look at your ad copy. Always make the first letter of each headline word a capital letter, and the reason is that it works better at capturing attention.

    We hope you will take these ad copywriting tips and use them in your PPC campaigns. But all of this only scratches the surface, and there is much more to learn which is what we’ll always encourage you to do.

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  • How To Unleash The Adwords Ads Copywriting Greatness Within

    Posted on February 11th, 2011 seolinkvine No comments

    Your ad copy for your Adwords ads is one of those elements that can and will make all the difference with your success. If you can write great ad copy, then the rest is really very easy and you should do well. Let’s move forward into discussion of a few ad copy tips that will improve your response rates if you learn them well.

    In order to make your ads a success, you need to have a strong call to action in them. You’ll always see some ads that don’t make use of it; too bad for them, though. When you have a good call to action in place, you’ll receive higher number of clicks and makes your campaign stronger, making it even more effective. Always let the reader know what’s in it for him, or her, and you do that by giving out a clear benefit of your product/service. Advertising and business is selfish in the sense that the customer/reader/prospect does not care one single wit about you. Your benefits offered in your ad are your only means to convince someone to give you their precious time. Relevancy is huge with PPC, and all advertising, so never give the reader any surprises after the click through. If the reader gets to your site, or landing page, and there’s something unrelated; then all your work will be in vain. Each product, or service, always has one or two strong benefits, and that is what you must include in your ads. Doing this is just advertising basics, and if you study how to write effective classified ads, then you will learn how to do this. Including benefits in all your advertising is basic because everyone buys for emotional wants and not for logical reasons. If you are able to do this, then bringing out your USP isn’t that difficult. An effective ad makes use of getting attention with the headline, and then you can quickly state a problem and the benefit is the solution. Your ad must also serve the purpose of making people feel that only you can do what no one else can. How well your ad performs depends on the connection you make with the reader.

    Your results can change overnight just by putting a clear and strong benefit in your ad copy. Not sure? Make a list of benefits, and also make sure they are not features, and then choose a small number of the best ones to test in ads. Your market will vote with their mouse if you offer them a benefit they want and relate to. If you are not sure about features/benefits, don’t feel bad because a lot of people get that one wrong – so you need to do some research to discover the difference. Ok?

    Even though you just read our Adwords ad copy tips, don’t let the information just rot in your brain – use it and do something with it. It will take some time and practice before you actually start writing good ad copy, but eventually you’ll realize the worth of developing the skill and how it can help you get more sales.

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