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Even though changes have occurred with Google AdWords, it is still a formidable tool in your marketing arsenal if you understand it and know how to use it the right way. You’ll find the entire range of experiences with Adwords, but the most dangerous phase is when you’re new and inexperienced. You’ll feel much more confident when you actually produce your first profitable Adwords campaign. However, if you haven’t ever tried your hand at AdWords and are new to it, things can look confusing, which might lead to some costly mistakes that affect your overall marketing budget. Next we’ll go over 3 commonly seen mistakes when using Adwords, learn about them and keep learning to have success.

One thing to keep in mind about Adwords and mistakes – some of them seem to become magnified and it’ll only be downhill from there. This usually occurs when you’re trying to juggle too many things at a time without doing proper home work. But it doesn’t always have to end up with such mistakes. As maybe you can guess, there are very many marketers who are making excellent returns with Adwords. Profitable campaigns have longevity, they’re around for months and months – so study them the best you can. Study how they do it by learning from their ad copy, landing page design and copy, and anything else. Analyze and research your competition and see what different they’re doing than you. It can take some time because sometimes it’s hard to know who is succeeding and who isn’t. Ads that don’t run very long are obviously unsuccessful campaigns. You can follow the same approach seen in successful ads, but you should avoid just copying someone elses ads. If you have the right strategy, you can realize almost an instant change in your campaign’s performance.

Displaying your ads through the content network of Google is another common mistake. Through a Program called AdSense, this network of partnering websites, shows their Google ads. These un-targeted sites could prove very distracting for people viewing your ad. In the end you may even achieve a high click through rate, but you will probably find that your conversion rate is low. So not turning the content network off will lead to large amount of money spend on ads, with a poor return on investment, which is the last thing you want. Tracking your ads can also be difficult, which means it is harder for you. So always remember to turn the content network off before you start a campaign. The ads that appear in the Google search and its partners should be your only focus.

Another common mistake is using to many keywords in one ad group. It is no ones fault but your own if you are not testing the success rate of each keyword. Only the best keywords will get the clicks and the less popular won’t get many. There will then be confusion, since you are unable to determine which keywords are receiving the clicks. The under-performing wrods can then be easily eliminated, if you keep your words per ad group to a minimum.

Making these mistakes can make your AdWords campaign unsuccessful, so be sure to avoid them.

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So it will not appear if someone searches for phrases like : health food recipes vegetarian health food. According to Google’s estimate, my ad would be ( about ) eight in the list of all AdWord advertisements for that phrase. And I’d receive roughly 2.1 clicks on my ad every day ( approximately ). You can see that there are some important variations in the amount of traffic I would get from each one of these different bids. In this example, I may do best by bidding on “health food”. So my ad would show up if somebody searched for any of the following phrases : health food food that’s good for your wellbeing food that is bad for your wellbeing You can see that I may not need my ad to appear for all those searches. A few of them will not be applicable .

According to Google’s estimate, my ad would be ( roughly ) 8.8 in the list of all AdWord adverts for that phrase. And I would receive approximately 9.1 clicks on my ad each day ( roughly ). But there are a few of options I am in a position to use when I place my bid on those keywords. This is perhaps because a lot less folks search for health food without any other words. So when you set up your next AdWords campaign ( or when you test your present campaigns ), you check which of these strategies will get you the most clicks for some of your more favored keyphrases.

When writing your AdWords ad copy you need to be specific. It’s possible that some people want to save time, due to laziness, and think they can get away with using some kind of template; well, avoid that because it won’t work well. Each campaign has an audience that is differenct, and actually each ad group within the same campaign will need to talk about different specifics. That is the main reason for avoiding ads that are too general and similar to others. Want an example? Ok, a shirt company imports shirts and sells them; shirts of all kinds, colors, purposes, patterns, etc, etc. Well, what you will need to do is create unique ads for each keyword group, and the ads need to be specific. What is the best strategy to accomplish this task? Easy as pie, all you have to do is write an ad for each separate ad group. First, this is what Google wants you to do, and if you don’t then you will receive penalties in the form of a low quality score.

The display URL is often ignored by some PPC advertisers, but that is a mistake because you can benefit from parts of it. It’s interesting because very many PPC advertisers do not take advantage of that fact. But did you know that it’s true about your display URL affecting click throughs? As long as the destination and main domain match, then you can have a little bit of room to play with. Ok, use your keywords for different destinations and use them as a directory or folder as a backslash.

Remember that your ad’s formatting is necessary to create the right ad. You do not want to have a low click-through rate (CTR) just because you misspelled a word and people think you’re no good. Never allow this to happen because it’s easy to avoid, and it will only decrease your CTR’s. You can see mistakes with spelling, or punctuation, or capitalization, etc. Never try to be cute in your ad copy because people just don’t respond well to cute. Your headline is critical because it will determine if people want to read further. This is why it’s important to make sure that people searching and coming across your ad get a good first impression when they look at your ad copy. Always make the first letter of each headline word a capital letter, and the reason is that it works better at capturing attention.

We hope you will take these ad copywriting tips and use them in your PPC campaigns. But all of this only scratches the surface, and there is much more to learn which is what we’ll always encourage you to do.

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A simple mistake made by new AdWords advertisers is that they don’t focus on doing proper market research. It’s absolutely essential to be very knowledgeable about your market before your AdWords campaign is planned. When you have a clear idea about your competition, you know what to expect and also what steps to take to make sure you’re not going wrong. It also gives you an understanding of high traffic keywords and how you should be bidding for them and what’s the actual bid price.

Getting successful with AdWords requires you to imbibe various elements, but knowing what keywords to target is important because it will either make or break your campaign. There are many high quality keyword tools available in the market that can help you with your research. The more carefully you do your market research, the more you’ve paved the way for a smooth and successful Adwords campaign.

A lot of advertisers complain that AdWords is not their cup of tea because of the losses they are incurring. They end up quitting before they ever learned much about it. What could they do to have gotten better results?

Many advertisers run into trouble because they don’t track their keywords. The two factors that are most crucial to the success of your campaigns are tracking your keywords and the proper use of landing pages. When you’re not tracking your keywords, you’re losing the opportunity to know what keywords are converting and which ones are making you lose money. But when you do have this knowledge, you can easily weed out the under-performing keywords and stick to the profitable ones. This knowledge can be valuable for other campaigns as well, since you now know about the converting ability of various keywords. You can’t afford to neglect tracking, as this is fundamental to an effective campaign.

Make sure you don’t attempt to ramp up your campaign too soon. Once new Adwords advertisers see a little profit come in they often make this mistake. Think through the consequences before you attempt to go too big. Usually this is due to determining their decisions on theories instead of watching the markets and using those numbers to help them. Assuming that they are making tons of money they focus their attention on the numbers of visitors and not the quality of visitors. At the end of the day though there are fewer conversions. You are paying for the traffic that is coming in, so you need to ensure that these become leads or sales. It is better than to start small, generate quality traffic and ramp up your campaign once you are seeing better conversions. This is probably the most proven way to boost your profits when advertising with AdWords.

The above mistakes, then, can get in the way of successful AdWords campaigns, but once you know about them you can start to move in a more productive direction.

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In order to make your ads a success, you need to have a strong call to action in them. You’ll always see some ads that don’t make use of it; too bad for them, though. When you have a good call to action in place, you’ll receive higher number of clicks and makes your campaign stronger, making it even more effective. Always let the reader know what’s in it for him, or her, and you do that by giving out a clear benefit of your product/service. Advertising and business is selfish in the sense that the customer/reader/prospect does not care one single wit about you. Your benefits offered in your ad are your only means to convince someone to give you their precious time. Relevancy is huge with PPC, and all advertising, so never give the reader any surprises after the click through. If the reader gets to your site, or landing page, and there’s something unrelated; then all your work will be in vain. Each product, or service, always has one or two strong benefits, and that is what you must include in your ads. Doing this is just advertising basics, and if you study how to write effective classified ads, then you will learn how to do this. Including benefits in all your advertising is basic because everyone buys for emotional wants and not for logical reasons. If you are able to do this, then bringing out your USP isn’t that difficult. An effective ad makes use of getting attention with the headline, and then you can quickly state a problem and the benefit is the solution. Your ad must also serve the purpose of making people feel that only you can do what no one else can. How well your ad performs depends on the connection you make with the reader.

Your results can change overnight just by putting a clear and strong benefit in your ad copy. Not sure? Make a list of benefits, and also make sure they are not features, and then choose a small number of the best ones to test in ads. Your market will vote with their mouse if you offer them a benefit they want and relate to. If you are not sure about features/benefits, don’t feel bad because a lot of people get that one wrong – so you need to do some research to discover the difference. Ok?

Even though you just read our Adwords ad copy tips, don’t let the information just rot in your brain – use it and do something with it. It will take some time and practice before you actually start writing good ad copy, but eventually you’ll realize the worth of developing the skill and how it can help you get more sales.

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One number for all your calls and SMS

• Call screening – Announce and screen callers
• Listen in – Listen before taking a call
• Block calls – Keep unwanted callers at bay
• SMS – Send, receive, and store SMS
• Place calls – Call US numbers for free
• Taking calls – Answer on any of your phones
• Phone routing – Phones ring based on who calls
• Forwarding phones – Add phones and decide which ring

Will we get this feature in India ? will we get google voice in India.  It would be worth the wait and I am sure telecom players like reliance, airtel, tata indicom would be gearing up for this.

But this would be a good solution for Indian software companies and entrepreneurs in Indian cities like pune, bangalore, delhi etc to use this service to virtually stay in USA and get a mobile identity. SO for those who are doing international business and are looking for setting up office in USA, this would be a great help. But you many not be able to eliminate phone services providers like vonage, skype etc as you would still need a US number to use this google service.

The Google voice is set to launch in the month of July in USA.

Cricinfo is one of the best place for cricket updates. Though the website is not that user friendly or easy to navigate, it serves the purpose by giving the latest scores online. Any cricket fan can follow the scores across the cricketing world from a single window and also gives a easy facility to keep a track of the forth coming cricket matches and cricket results. The website gives cricket updates of variety of cricket games like ICC World Cup Qualifiers, Indian Premier League, County Cricket, Current and Future cricket Tours, Match/series archive etc.

As far as IPL is concerned they have launched a mini portal at http://tinyurl.com/df29zg . Through this mini portal they have tried to bring the sime liveliness as we feel while watching the games. It has interesting features like live chat with Cricinfo editors Sambit Bal and Dileep Premachandran , or the mischief gal feature where it focuses on – Diary of a cheerleader. The section is very well managed by Rebecca Lee. She is a Part of the team of Royal Challengers Bangalore’s Mischief Gals cheerleader squad for the second season of the IPL in South Africa.  Rebecca Lee has performed with and instructed for one of the largest cheer and dance companies in the world, Varsity Spirit Corporation and Universal Cheerleaders Association, for seven years. Her insight and live blogging updates will be one of the good features to watch for on cricinfo. 

So in short www.cricinfo.com should be a good place to browse around during the IPL. Also if you are looking for live cricket scores from google search , simple go to google and search for [cricket] and you will immediately see a summary of the current cricket matches scores. Below is what I got after a live google search for [cricket]

Australia vs. South Africa, 5th ODI
	Aus 190/2(30.4) | RR: 6.20 Ponting* 19(29), Ferguson 40(31) Last 2 Overs: 2 . 4 1 1 1 | 1 1 . 1  www.cricbuzz.com Cricbuzz Cricinfo Willow