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  • Weblinks and Link Building

    Posted on September 18th, 2011 seolinkvine No comments

    One important element to an overall SEO strategy is link building.

    Link-building refers to a website linking to a different one. Search engines see links to your website as a vote of trust. Normally, this is just about the most time intensive activities involved with SEO. But it doesn’t need to become a complicated or time draining activity.

    One method of creating links is by emailing other web site owners within your niche and asking for a reciprocal link. There are many services available that deal with or semi-automate this process for you and a search online will reveal many choices. In the past I have used link partner services to help find relevant link partners to exchange links with.

    Acquiring link partners really isn’t a difficult job. Simply search online for sites related to yours and make a note of their contact information.

    Many websites today feature built-in link management scripts that assist automate the process.

    Try a search for your niche followed by “add URL” or “exchange links” or “add site” to speed up the procedure somewhat.

    I suggest starting with reciprocal links from sites related to yours and setting a goal of five high quality link development per week.

    A typical email to a webmaster might consist of something like:

    Dear webmaster,
    I noticed that your website shares the same topic of my own located at (insert website link here)
    And I am writing to inquire if you are interested in exchanging links between our websites.

    Best Regards,
    Your Name.

    Feel free to use this format. As you can tell this process doesn’t need to be excessively complex. When the website owner that you email is interested they will get in touch with you. If not then you haven’t lost anything aside from the short time that it requires to compose an email. You shouldn’t be discouraged if only a few webmasters exchange links with you, just be sure that the ones that do are related backlinks. Concentrate on quality not quantity.

    Not all the hyperlinks are created equal. A backlink to your site should originate from a site relevant to or in the identical niche as your own. For that matter link building service aimed to your website out of unrelated pages could be looked at by various search engines as “gaming” the system and might lead to more harm than good to your search engine rankings. Be sure that the sites linking to you website are matched to your overall area of interest.

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