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  • How to Use Forum Marketing to Drive Traffic

    Posted on July 25th, 2011 seolinkvine No comments

    There are many different ways to promote a product on the Internet and get targeted traffic coming your way. Some of these techniques are free while others will cost you. However, as a beginner, the best option is to limit yourself to promotional methods that are free. One such approach that is quite popular is forum marketing, which has been in use for quite some time. We will look at three effective forum marketing strategies below that can be implemented to generate excellent results.

    It is critical that you address that right target audience with your forum marketing. You will find thousands upon thousands of forums online in every niche imaginable. Your results will be less than pleasing if you signed up to a random forum to promote your products and services but forgot to check what niche it is in. There isn’t much point in marketing to any audience that could care less about what your products are. This is why it is imperative to choose relevant forums in your niche that are used by the type of audience you need. The problem is that many forum marketers who are just starting out believe that all they need to get great conversions is a large, popular forum. However, they overlook the fact that targeting the wrong market is a waste of time because they won’t see any results at all. You should view forum marketing like any other form of marketing where you give emphasis to the market you’re targeting. If you are having trouble finding forums relevant to your field, you will have to focus on the ones that have a higher level of popularity but this doesn’t mean you should overlook this rule either.

    The second important tip for forum marketing is to be honest and open about who you are and what it is you do. Noone wants to interact with a nameless, faceless person so be transparent here. Anonymous is not the way to go, don’t make this mistake. You need to make sure you let other forum members in on who you are and what you do. Upload a good, clear profile picture of you; have your profile completely filled out with a link to your blog/site. Your whole purpose with forum marketing is to make sales and to boost your profits. No one would want to deal with a person that is anonymous. Marketing forums are a safe place on the internet, which has become quite the social forum, to deal with people especially in marketing forums.

    You need to consider how you will present yourself to other forum members among other things before you consider forum marketing. Be sure you are not being hasty in your decision making or anything else for that matter. You will want to let other members know you are here for networking and contact creation as well as taking your time to create an attractive profile.

    Ease of being contacted can make a huge difference. Being hard to reach is a costly mistake. There are those who have not signed-up to the forum and might have a question for you. A general rule of thumb is to put your site’s link in your forum signature. Giving people more channels to reach you allows for a wider range of options that makes it easier for interested parties.

    Lastly, don’t forget that forum marketing is one of the easiest ways to get the targeted traffic you need to boost sales and profits to your site. Making forum marketing work for you takes patience and perseverance.

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